I am an industrial designer with 8+ years of experience in managing the whole process of design. I graduated from Kookmin University with a degree in Industrial Design and worked in Coway for 8 years. During my career, I experienced design and mass production of various home appliances and received more than 50 design awards including 11 IDEA, 7 iF, 9 Reddot awards. My experience in design planning / strategy work has led me to build a design strategy and roadmap based on the understanding of brand and user experience. In 2016, I was responsible for designing the entire Coway water purifier lineup, leading each product design project and applying design identity to the entire lineup. In recent years, I have been pursuing MA degree in Graphic & Digital Media at the Academy of Art University in San Francisco to expand my perspective of design and branding.